Focusing on expanding, upgrading and modernising the network across Haryana, Vodafone has announced the launch of ‘U’, a lifestyle proposition for youth in Haryana.
This is aimed at serving always connected, socially active, rapidly growing and highly demanding Indian youth. Packs with different pricing serve as a ‘Connector’, ‘Enabler’ and ‘Entertainer’ for this consumer segment. These are delivered digitally and are accessible via the mobile to stay always connected with friends.
With this, they can surf day & night and get a separate night allowance so that they don’t miss out on single moment of fun. Apart from free unlimited music downloads for two months, they get spare loan data of 60 MB of 3G, and Rs. 20 will be deducted from next recharge. A customer can call 3 of their closet buddies at a special rate of 20p/min with 3 buddy lifelines.
Speaking on this initiative, Mohit Narru, Business Head–Haryana, Vodafone India, said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate FunwithU. Our offer is a bundle of benefits and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way. We welcome all customers to be part of a new experience”.
Vodafone ‘U’: Exclusive and unique digital assets have also been integrated with the MyVodafone App to make the user experience richer.
Launch products under Vodafone ‘U’ start with prepaid plans – an all-in-one offer with everthing that the youth need. Five benefits – Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).
@Technuter.com News Service