Bangalore, India, March 30, 2015: Tata Docomo – the unified telecom brand of Tata Teleservices Limited was today honoured for their efforts across three categories – Product Innovation, Marketing and Energy Management at the prestigious ‘Voice & Data Telecom Leadership Forum 2015’ held at New Delhi.
Tata Docomo’s online purchase portal “www.eShop.tatadocomo.com” was awarded under the Marketing category for India’s first and only full service telecom e-commerce platform that enables online purchase of pre-paid, post-paid SIMs and Internet access dongles (Photon) enabling door step delivery and activation. eShop was successfully launched last year across 47 cities in India that accounts for over 90 percent of India’s current e-commerce potential.
In the Product Innovation category, Tata Docomo was recognised for developing innovative Multi-SIM (Micro & Nano SIM built in normal classic SIM); which led to the reduction of overhead costs associated with maintaining multiple SIM types and also led to an overall reduction in carbon footprint. This innovation improved flexibility in stock levels, price and distribution efficiency right up to point-of-sales with added advantage for the customer to spend less by having a Multi SIM.
Tata Docomo’s “Project Optimus” was recognized under the Energy Management category for its continuing efforts to be a Green Telecom. In the last three years through its Project Optimus initiative, Tata Docomo has converted around 15,750 sites from Indoor to Outdoor that resulted in Annualized Savings of 67,865 MWh of Grid units, 8,436 KL of Diesel, 79871TCO2e carbon foot print and Rs.98.97 crore of OPEX cost. This was achieved through conversion of base stations from Indoor BTS to Outdoor conversion through Outdoor Cabinet and Free Cooling units.
Speaking on the occasion, Elango Thambiah, President Mobility, Tata Teleservices Limited said, “We are honoured to receive the Special Leadership Recognition awards from Voice & Data. These recognitions are a testimony of our commitment towards Customer Centricity and Innovation. Tata Docomo have always believed in continuously working towards creating innovative products and services which benefits our customers and address their evolving needs. Our customer centric approach has always helped us to quickly adapt to the dynamic and progressive changing world. Recognitions like these are important motivators for us to remain committed towards building a better future. ”
Tata Docomo has played an important role in the evolution of mobile telecommunications with continual development of cutting-edge technologies and services. A study suggests that mobile phones are the top preferred and owned gadget in India at 86.68 % compared to all the other gadgets Indian millennials own. Keeping in mind the increasing penetration of Smart Phones and with insights and innovation at the core its business, Tata Docomo has continually offered it customers with superior lifestyle-enhancing telecom products.