According to the Mashable article titled, “Facebook Will Now Tell You What’s Most Popular on Facebook,” Facebook is rolling out a new trending topics feature, which will showcase top new stories based on user interaction. Each news story will highlight a specific topic and those topics will be promoted based on the amount of mentions they get from Facebook users.
The article says the idea of trending started on Twitter. When a large number of users discuss a topic, the topic will be featured under the trending sidebar section for everyone to see. While Facebook has generally been more of a personal site, it has made some changes in the past few years to optimize its platform for businesses and media outlets. Now, with trending topics, there are more chances for businesses to gain publicity.
Vice president of client relations at online marketing firm fishbat Justin Maas said, “In the past few years, Facebook has been focusing on appealing to more brands and businesses,” he says. “The new addition of trending topics should be a successful venture for Facebook. It could help put the spotlight on media organizations and businesses that are talking about a certain topic. It’s also going to be flooding more useful information to users instead of just what their friends say. Brands should begin to make changes to their content distribution strategies in order to take advantage of the trending topics.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.