HCL Technologies (HCL) announced the availability of its Real-time In-store Insights (RII) consulting offer, a four-week implementation of its RII solution, on Microsoft Azure Marketplace, an online cloud marketplace providing tailored line-of-business solutions.
The RII offering aims to leverage IoT-powered insights to reimagine the retail space and transform the shopping experience. RII utilizes radar-sensing technology and imaging technology to capture accurate demographics and real-time locations of foot traffic patterns and movements, cutting through adverse ambient conditions and interference. Distributed computing technology and advanced artificial intelligence models track key shopper touchpoints to visualise contextual insights on customizable web-based dashboards, along with heat maps and trend reports. This facilitates quick tactical and strategic decision making, and the solution can be run independently of end-user devices.
The solution leverages various Microsoft Azure components like IoT Hub, IoT Edge, and Azure VMs, amongst others, for enhanced storage, computing, monitoring and scalability capabilities. RII is now easily deployable, rapidly scalable and implementable across such industries as manufacturing, retail, and healthcare, and in public spaces such as offices, malls, and airports.
In the implementation process, HCL Technologies will showcase RII and how it can give retailers insights that enable them to personalize services and improve store operations. Retailers will learn how to create contextual demographic sets, correlate with seasonality, and analyze buyer behavior using the data collected.