New Delhi, India, June 29, 2015: At Yahoo’s first-ever Mobile Developer Meetups in India, held in Gurgaon and Bangalore this week, over 350 app developers gathered to know more about the state of the app nation in India – insights into apps and their usage, emerging growth categories and device adoption trends.
The Flurry team from Yahoo presented on the State of the App Nation in India – an analysis backed by data gleaned from over 700,000 apps and 1.8 billion devices from across the world, and the 42,000 apps and 82 million devices from India, that use Flurry.
The trends show Asia and India leading the phablet revolution. The phablet is the fastest growing mobile device globally, with growth in India outpacing growth in the US – 38% of user sessions in India are on phablets vs 21% in the US, as measured by Flurry. India is also remarkable as a market for the diversification of apps, when it comes to usage. App use is shifting from entertainment to more functional categories that are utilitarian and enhance productivity – personalization and news & reading are currently the fastest growing app categories in India.
The move from e-commerce to m-commerce is accelerating – with Indians engaging with their mobile shopping apps almost round the clock. In a quirky difference, unlike other Asian markets, mealtimes are a ‘no mobile shopping’ time for Indian users.
Gaming remains one of the most engaged categories. Users in India love action and arcade games, mirroring the trend across Asia, though we outpace the US and Asia in our love for casual games like Subway Surfers and Temple Run.
Presenting at the events in Bangalore and Delhi, Christopher Klotzbach, Head of Product Marketing, Flurry from Yahoo said, “As a market, India is undergoing tremendous change. With increasing usage of phablets, rise of m-commerce and diversification of apps, the time is right for developers to leverage this appetite for apps and lead the curve. India has a huge and talented mobile developer base. We want to support app makers by equipping them with analytics and tools to build better apps, grow usage and monetize faster.”
At the meetups, developers were introduced to the Yahoo Mobile Developer Suite, which is a set of tools designed to help them measure, advertise, monetize and improve their mobile apps. The suite includes five key offerings, Flurry Analytics with Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing. It is powered by technology and data from Yahoo and Flurry.