Visa announces ‘#ReimagineIndia campaign’. To know more about Visa, it is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.
According to the survey, cash usage continues to decline 33% last year to 31%, and is expected to come down further to around 20%-25% over next 12 months. On the contrary, digital payment forms like card usage continues see uptake, rising from around 34% last year to over 36% currently, and likely to touch 35%-39% in next 12 months.
India is leaping into the future. The new, digital Indian is progressive, boundary-pushing and wants to be unbound from anything that slows them down. The youth do not recognise barriers and want to use technology to lead a friction-less life. Watch the VISA #ReimagineIndia video series (link below) showcasing the new and progressive outlook of the Indian youth.
Shot in a narrative manner, the video showcases how these six Indians are re-imagining India and using Visa to make things simpler and hassle-free for them. Visa’s new ‘Reimagine India’ launch brings you imaginative and unbound payment experiences, like never before.
The video captures how the living space is transforming around us, right from changing the outlook of using public spaces and fitness beyond walls to celebrating festivals in a noiseless way and staying close to nature through urban gardening.
To power this revolution, Visa is making lives simpler by transforming the way India pays. Share how you ‘#ReimagineIndia’ in your own unique ways; how you redefine your life space – your way of thinking, living, traveling, working, doing household chores, shopping, helping the society, pursuing a hobby or simply having fun! You can share your own inspiring ideas or stories, or of the wonderful people around you in text, photos, videos or memes on your social media channels. Don’t forget to add #ReimagineIndia and tag Visa India to your post on Twitter, Instagram or Facebook.