New Delhi, India, August 11, 2015: Videocon Telecom has announced the third season of its youth engagement program ‘Young Manch’. Videocon Telecom’s ‘Young Manch’, as the name suggests is a platform for the youth to showcase their talent, be it singing, dancing, acting, modeling/ramp walk and others. The program was initiated 2 years back to create a strong connect with the youth and associate them with the dynamic telecom brand. The last two seasons of this unique Young Talent hunt initiative have received an overwhelming response from students across cities and connected with over a million students. This talent hunt program which is now commencing its season 3 will cover over 210 colleges/institutes across 45 cities in Punjab, Haryana, Gujarat and Madhya Pradesh & Chattishgarh.
The format of the program is 3 tier, starting with talent hunt events in select colleges/institutes in select cities, followed by winners of these events competing in City Finales of their respective cities, and finally winners of these city finales competing in the Grand Finale. All events are hosted by RJs of leading radio station MY FM to ensure engagement, and are judged by a panel of eminent judges and voting on Digital media and SMS. The program promotion is a mix of on ground i.e. events in colleges/institutes, on air i.e. radio, print i.e. newspaper ads and Digital media including YouTube and Facebook integration. The winners at each stage of the program are awarded starting with free mobile connections to mobile handsets/tablets going upto LEDs. Further, the winners of the modeling round are awarded the title of ‘Face of Videocon Telecom’, who will be featured in the advertisement of the brand in next 1 year.
Speaking on the announcement of 3rd season of Young Manch, Arvind Bali, Director & CEO of Videocon Telecommunications Ltd. said, “Riding high on the success of last two seasons, we are pleased to announce the 3rd season of our youth-centric initiative ‘Young Manch’. With each season the program gets bigger and better and this year we plan to cover over 210 colleges/institutes in over 80 cities across our 4 operational circles. We are also pleased to rope in Aditi Arya, Ms India World 2015 as the youth icon of Young Manch. We are very proud to associate a young, charismatic & passionate talent like Aditi which will set a perfect example to motivate & inspire students to perform at the best of their caliber. We hope to take this relationship ahead for a long time in future.”
Videocon Telecom roped in Aditi Arya, Ms India 2015 as the youth icon for Young Manch to get a better connect with the youth. Ms Aditi Arya is the winner of Ms India World pageant 2015 and will be representing India in the Miss World Beauty pageant this year. Aditi is also a Research Analyst with Ernst & Young and has been awarded Young Leader’s scholarship by the Indian School of Business (ISB). She is also the youth ambassador for state of Haryana. In short, a perfect example of beauty with brains, and aspiration for any young student.
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