New Delhi, India, April 22, 2015: Viber, the leading OTT mobile communications platform, offering free messaging, HD-quality phone and video calls, partnered with Talenthouse, the ‘world’s creative department’ which provides life changing opportunities for creators to collaborate with brands and icons, to launch ‘Sticky Fingers’ a worldwide talent search to find the next great sticker artist.
The campaign which kicked off on 4th March 2015 has received more than 2,500 entries from across the globe making it the Number #1 brand campaign by Talenthouse. Russia leads the submission list followed by India and Ukraine.
Stickers are a core part of Viber’s personality and millions of people worldwide use them in conversations every day to express an emotion, a reaction, a statement or simply to share good vibes with their friends and families. The search for the ‘Sticky Fingers’ mascot is the first in a series of creative briefs inviting talented artists to see their designs come to life in collaboration with the Viber Design Studio.
The second phase of the campaign has started today, Viber & Talenthouse have opened voting for the people on Talenthouse campaign page till 29th April 2015. To vote for your favorite entry you can visit www.viber.com/StickyFingers/Info
The 10 highest voted entries will receive a financial grant to support their creative journeys. One Selected Artist, as judged by a Viber panel which includes Erez Shocher, Viber’s Creative Director, and Mark Hardy, Viber’s Chief Marketing Officer, will work with and be mentored by Viber Design Studio to turn their ‘Sticky Fingers’ character into a fully developed commercial Sticker Pack. These will be sold on Viber’s Sticker Market and the Selected Artist will receive a share of revenue every time their Sticker Pack is bought. Their work will also be showcased around the world as it will be shared via Viber and Talenthouse’s social media channels.
“India is a hub for creative talent. We are excited to share that we have received some great entries from India. Each and every entry reflects the creative skill of the participants” said, Anubhav Nayyar, Country Head, Viber India.