New Delhi, India, July 21, 2014: Viber, one of the fastest growing instant messaging app in India (20 million users), is all set to treat its audience to its first ever TV Ad. An app for today’s youth, Viber is being used heavily in both the metropolitans as well as the emerging cities. It helps bridge distances and connects you with your friends and family in a fun way.
The new Ad is fun and exciting and seeks to connect to the youth via a talking dog who chronicles the benefits of using Viber. The Ad showcases how Viber changes the dull life of the dog’s owner and make him more social and connected with friends and ultimately becomes ‘Mr. Popular’.
Country Head of Viber Anubhav Nayyar said, “Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether its our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber is differentiated and has grown tremendously over the last few years. The idea behind the campaign is to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it.”
The ad which was first rolled out on various digital platforms can now be seen across various Television channels.
Some facts about Viber
- Viber was launched in the year 2010
- It has over 360 million users globally
- There are more than 20 million users in India
- It is available across 193 countries
- Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk
- Viber is available for iPhone, Android phones and tablets, Windows Phone, Blackberry, Windows, Windows 8, Mac, Linux, Symbian, Nokia S40 and Bada devices
- Viber connects people seamlessly across mobile devices, tablets and desktops
- Viber Out lets Viber users call any landlines or mobile numbers at subsidized rates