New Delhi, India, March 25, 2015: Fbb Miss India is the oldest and most credible beauty pageant of the country. To ensure that people stay updated with all the action on the pageant, the pageant has launched an Official Account on popular social communication platform – WeChat. The Official Account provides users with daily updates on the activities along with an opportunity to vote for their favourite fbb Femina Miss India 2015 contestant for the title of WeChat Miss Popular. One of the lucky voters will also get a chance to meet the winner.
All the participating contestants have shared their short video for enhancing vote appeal. These vidoes can also be viewed on: Miss India Playlist. Over and above this, the winner of the pageant after being crowned ‘fbb Femina Miss India 2015’ will participate in a group chat on WeChat post the event to exclusively connect with audiences.
Prior to this, Zee TV’s Cine Stars Ki Khoj & Miss Diva 2014 had also associated with WeChat for voting through the app. Smartphones are rapidly becoming the priority medium for youths and WeChat’s excellent connect with them has helped many television media and lifestyle events reach this target audience.