Mumbai, India, July 22, 2014: Tangerine Digital, Asia’s leading digital content provider and a TO THE NEW group company, has been crowned as the ‘Digital Content Agency of the Year’ at afaqs! Digital Agency Awards 2014. Tangerine Digital, has won the coveted title amongst leading agencies for creating quality multilingual content for various campaigns. Afaqs criteria of eligibility was based on grounds that every agency participating should have qualified for at least three campaigns within the year.
The afaqs! Digital Agency Awards 2014 was launched to celebrate and honor the best digital agencies of the year based on an evaluation of not just a particular campaign in a category but a much larger representation of an agency’s work in the category that establishes its credentials for innovation, quality and consistency.
With companies exploring new markets and looking at acquiring customers in other countries and regions, it has become essential for brands to create multilingual content for engaging with customers at local and hyperlocal level. With the company’s expertise in content creation and management services, Tangerine Digital has created relevant, customized and engaging content for various markets keeping in mind the local puns and regional sources.
Tangerine Digital also crowd sources content, creates metadata for videos and images, repurposes videos for VOD platforms and creates analytics driven content for e-commerce, web, mobile and social media platforms.