The marketers very well understand that the segmenting of email marketing lists can certainly enhance their open and click-through rates. According to the latest reports, the segmented campaigns get about 14.64% more open rates and about 59.99% number of email clicks than the non-segmented campaigns.
Understanding and finding out the best possible ways to segment your lists for email marketing can turn out to be a huge success if done correctly. If you want to make it little simpler, make sure to read the below-listed strategies that can get you started on the email marketing.
- The Process Of Email Engagement
It is a fundamental way to segment your email listings, but at the same time, it also can impact on your, results altogether. The rates of both open and click through are the two most important metrics that you need to consider while email marketing segmentation that will keep track of your email marketing services.
- Quick Survey Or Relevant Quiz Results
Some marketers would not bother their customers to ask more questions other than just the email address while sighing up for the mailing list. This is completely okay- you can still get the customer data by creating a sudden and quick survey or a short quiz contest and ask for several details and information you want. With the help of a survey, you not only get a chance to get informative demographic information but at the same time, you also get insights into your subscriber’s tastes and preferences.
The first and the foremost step was taken by the marketers of email marketing is demographic data. Details such as gender, age, the position of the company, the level of income are some of the things that can tell a lot about your personal needs and interests. During the sign-up process, the more information you acquire about your subscribers, the more options you get for the demographic segmentation. But, make sure not to ask a lot of questions otherwise your audience might step back from signing up for privacy concerns.
- Take Help From Geographic Area
You will come across some ways to use geographic data location while making the segmentation by geographic area which is certainly a very important and impactful tool especially for the type of businesses that require a location for purchasing different types of decisions. Some of the other ways with the help of which the companies can use geographic data are:
- Personalized Travel Directions:
You can personalize the directions to a specific store or an event according to the reader’s geolocation on their devices.
- The Places Where Customer Shops:
You can provide offers where the buyer or your subscriber frequently visits.
- Advertising Regional Promotions:
You can send your emails for the specific events in the specific store locations.
- Location-Specific Contents:
You can use a location on your headlines or a content to get traffic from the users and offer them a personalized experience.
- Time-Based Email Messages:
You can send the emails to your subscribers at time bounded periods for the customers living in different time zones. There are specified timings that you can find from the popular internet sites such as GetResponse to sending email newsletters to your customers that will help you with positive results.
- The Customer’s Purchasing History
Segmenting the email marketing strategies with the help of looking at the past purchases of the customers is yet another simple yet effective way to attract the traffic. The most effective and easy way is to begin sending the email suggestions for relevant items and accessories that your customer have just purchased online. If a customer has purchased a product that needs replacement, refilling, or renewal, you can easily send the targeted emails for their basic needs on their email chat rooms.
The segmentation of the email marketing best practice strategies is not a difficult job if done correctly. It is not only meant to be done by the top brands and most advanced marketing automation software types. You can do the segmentation in simple ways and with a little bit of creativity added to it. You can take the help of the above-listed strategies and utilize them into making your business known and productive at the current time.
@Technuter.com News Service