I believe the Modi government has envisioned a strong future for Digital India. In the last few years, consumers in Tier II and Tier III cities have represented a set that is more aspirational, informed and confident. Today, India is the fastest growing e-commerce market, with a rise in the number of internet users from 50 mn in 2007 to 300 million in 2014. This announcement is definitely going to contribute to the robust growth of the e-commerce industry in Tier-II and Tier-III cities.
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