Digital India is an initiative that holds the potential of transforming India into a developed nation in the next two decades. Not to forget that this will give a much needed boost to the booming e-commerce eco-system in India.
With the government focusing on broadband and smartphone penetration across the country, it’s a great opportunity for the e-commerce players to accelerate their growth by tapping a new set of target audience. As a player in online B2B e-commerce space, we are already doing more than two-thirds of our orders from tier 2,3 &4 cities and this initiative will further help us reach out to businesses in areas that offer huge potential but remain untapped due to poor connectivity and infrastructure issues. We look forward to metamorphosis of our nation into a digitally-empowered economy.
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