New Delhi, India, May 12, 2015: Practo, the #1 doctor search engine in Asia launched an exclusive promotional campaign to celebrate Motherâ€™s Day. The digital campaign was initiated on 9th Mayâ€™15 across YouTube, Twitter and Facebook and was called #CallMomNow.
Created by Mindshift Interactive, the concept behind the campaign was to help pay tribute to mothers â€“ the first doctor we ever called. She is the first person we call or think of when weâ€™re in time of need â€“ whether weâ€™re sick and unwell, happy or sad â€“ often, we utter her name even without realizing it.
The YouTube video called Happy Motherâ€™s Day from Practo which captured the essence of motherhood and recognized the very first doctors in an individualâ€™s life garnered over 5,50,000 views in just 2 days
As part of the campaign, Practo also launched a Twitter contest with the hashtag #CallMomNow wherein the user had to answer 6 questions including naming your momâ€™s super power to sharing a unique message for mothers by using the hashtag.
The overall response of the campaign was phenomenal crossing a reach of over 50 million people within 2 days. On Twitter, the hashtag trended #1 in India and had more than 18,754 Tweets.
Â© Technuter.com News Service