MySmartPrice study: Indian men shopped more than women this Diwali

MySmartPrice-logoBangalore, India, November  5, 2014: For shopaholics in India, Diwali is the season to splurge. This Diwali, MySmartPrice, a leading price comparison shopping platform, showcased exclusive deals and irresistible offers on mobile phones, electronics, fashion and other products from leading retailers, helping online shoppers make informed shopping choices.

According to MySmartPrice statistics on pan India customer research and shopping trends for the period 1 October 2014 – 22 October 2014 during this Diwali season, over 16 lakh men from India shopped online for various items from computers to shoes and from televisions to watches. This was followed by over 4 lakh women shopping online to buy sarees, cameras and jeans among others.

Top Brands (Electronics)

The largest mobile manufacturer in the world, Samsung, remained the top brand online this festive season, ahead of Apple, home brand Micromax and Nokia with over 22 lakh shoppers searching for Samsung phones.

Mobile Brand Search Volume Visits Sales
Samsung

2281630

277960

1206

Apple

860195

93726

763

Micromax

1441760

167961

5028

Nokia

1163917

108246

2245

Motorola

367175

24484

1233

Lenovo

223550

22111

726

Xolo

127195

16732

556

Top 5 mobiles people bought

However, Micromax Canvas A1 became the most sold phone online followed by Micromax Canvas Doodle 3 and Micromax Canvas Juice bagging the second and third spots respectively.

Mobile Brand Sales Count (On Amazon & Flipkart)
Micromax Canvas A1

657

Micromax Canvas Doodle 3

615

Micromax Canvas Juice

610

Nokia Lumia 625

607

Moto G (2nd Gen)

598

Metro Vs Non-metro

(Metro – 10 cities – Delhi, Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Chandigarh, Pune, Ahmedabad)

Interestingly, even as a huge metro populace shopped online with over 53 lakh shoppers, the non-metro diaspora was also not far behind with over 38 lakh shoppers this Diwali

         Visits
Metro

5303700

Non-metro

3854456

Total

9158156

 

Apart from Mobiles, the top 5 electronic categories searched

Computer
TV
Tablets
Camera
Accessories (Memory Cards)

 And the Top searched item in Fashion

Shoes
Watches

Shirts

Sarees

Jeans
Wallet

Bags

© Technuter.com News Service

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Shares
Share This