New Delhi, India, October 22, 2014: MobiKwik, India’s number one Mobile Wallet, announces the MobiKwik Online Mela from 20th October 2014. Discover the easiest way to pay this Diwali at #MobiKwikOnlineMela. Just visit http://mobikwik.com/mom and enjoy the 7-day online Diwali extravaganza across top e-commerce portals such as MakeMyTrip, ShopClues, Snapdeal, eBay India, Domino’s India, BookMyShow, Yepme, Infibeam, TastyKhana and HomeShop18. This is the first time in India that a promotion by a mobile wallet or a bank has seen the kind of traction that the Mela is already witnessing. Within minutes of launch #MobiKwikOnlineMela was trending on Twitter.
The #MobiKwikOnlineMela allows the over 8 million users of the mobile wallet to enjoy incredible deals and discounts across top partner online merchant sites. Leading e-commerce websites in all categories are participating in this biggest-ever online Diwali festival. The shopping category includes Snapdeal, eBay, Homeshop18, Naaptol, the travel category comprises MakeMyTrip, redBus, Abhibus, Travelyaari and as far as food goes, there is Dominos and tastykhanna.
To launch the week-long promotion, MobiKwik provided 100% cashback to users at various times during the first day of the Mela on 20th of October. This was the first-of-its-kind initiative in the history of e-commerce in India where a mobile wallet offered such a fantastic festive surprise to its users as they shopped on leading e-commerce portals such as Snapdeal, Yepme and ShopClues amongst others.
Upasana Taku, Co-Founder of MobiKwik, said, “The MobiKwik Online Mela is our way of sharing festive joy with our valued users. MobiKwik has hitherto been enhancing the ease and security of online shopping in India by eliminating the need to navigate through various payment gateways. We have taken our dedication to offering superlative user experiences a step further with this initiative. The Mela offers truly incredible cashbacks and discounts and makes Diwali shopping a more pleasant and hassle-free experience than ever before.”
Besides customers, the MobiKwik Online Mela also benefits the partner merchant sites by driving sales during the Diwali season. The 7-day Mela will be on till 26th October 2014 and the communication across all MobiKwik properties is centered around this initiative, ensuring a reach of more than 30 million for all the partner merchants.