MapmyIndia launches SafeMate, a personal safety device for women, children and families

MapmyIndia-SafeMateNew Delhi, India, September 17, 2015: MapmyIndia has announced the exclusive launch of SafeMate, a dedicated, personal safety device for women, children and families on Flipkart, India’s largest e-commerce marketplace ( and on the Flipkart shopping app. SafeMate is small, lightweight and portable – the size of a matchbox – and can easily be put in a school bag, purse or pocket. It has built-in GPS and Internet connectivity, using which it continuously and securely transmits the live location of your loved ones to your mobile phone and computer so that you know they are safe.

In case of an emergency, they can instantly press the large and easily accessible SOS button, which will send email and SMS alerts to you and other designated people so that they can help or organize help from emergency services. You can even see their location on extremely detailed house-level maps from MapmyIndia, and get directions to them. You can determine the safety of your loved ones simply by downloading and logging in to the ‘SafeMate’ companion app by MapmyIndia, available on Google Play Store for Android users, Apple App Store for iOS users, and for web browser users.

Helps overcome bystander apathy in emergencies

Our biggest fear about the safety of our loved ones is that in case they are in an emergency, we won’t be there to help them or organize help for them. There are numerous incidents of bystander apathy, wherein those nearby don’t offer help to people in emergencies. The sophisticated GPS and SOS technology in SafeMate allows individuals or victims to immediately seek help from their loved ones, who will immediately respond by helping or calling the police or ambulance.

The best way to help keep your loved ones safe

The SafeMate device with companion app, a first of its kind in India, is ideally suited as a personal safety product compared to other safety apps currently available. Those safety apps, which need and use the mobile phone’s GPS continuously, tend to drain the battery of the user’s mobile phone instantly and require the user to carry a mobile phone with them continuously. For example many schools don’t allow phones inside, rendering those apps useless. On the other hand, SafeMate does not require the user to carry and pair an accompanying mobile phone and its battery lasts 3-4 days, after which it can be charged in just a couple of hours. Most importantly, the dedicated SafeMate’s large SOS button is easily accessible and instantly clickable – this is critically helpful in emergencies. Other apps require the phone to be unlocked, app to be opened and then SOS button to be pressed.

Price, Availability and Usage

SafeMate costs Rs 6,990, which includes for FREE Rs 3600 worth of the first year’s SIM card connectivity charges and service subscription fees. Those interested to learn more can visit SafeMate is currently available to buy exclusively on India’s leading e-commerce portal ( and on the Flipkart shopping app. There are limited stocks at launch and orders are being fulfilled on a first-come-first-serve basis.

© News Service

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