New Delhi, India, November 12, 2014: Mahindra Comviva, the global leader in providing mobility solutions, has received top honors by the coveted Aegis Graham Bell Awards. Mahindra Comviva’s Optimizer 360 has been awarded under the Best Telecom category and mCare (Mobile self-service app) in the Best Consumer App category. Aegis Graham Bell Awards are presented to recognize and honor innovation in the field of Time (Telecom, Internet, Media & Edutainment) and to provide recognition for outstanding contributions.
Mahindra Comviva’s Optimizer 360 and mCare app enables MNOS improve quality of service offered to customers. There is a strong correlation between the quality of customer experience and the net lifetime value of the customer. It is getting more and more difficult for MNOs to carve out significant points of differentiation from their competitors. Super customer experience is a critical differentiator and is extremely difficult to replicate and would generate repeat usage, loyalty and improves lifetime value.
MNOS are experiencing an exponential growth in data traffic which is straining networks and impeding quality of service. Mahindra Comviva’s Optimizer 360, an intelligent media optimization solution enables MNOs to target network congestion relief at different parts of the network during different times of the day, based on real-time invocation of business rules and policies. Unlike conventional techniques, intelligent media optimization selectively applies performance-improvement techniques, based on a combination of variables including – network, location, traffic, application, device and ARPU profile. For instance, MNOs may compress video content for prepaid customers falling within a select ARPU-band in a congested cell. MNOs can likewise deploy Optimizer 360 to improve revenues. Some customers may be willing to pay more for a guaranteed experience; for live streaming, for example, the MNO can build an offer around his user segment.
Mahindra Comviva’s mCare facilitates the shift from a pure transactional-relationship to one focused on engaging customers by offering better service, and driving increased interactions with the brand. mCare enables MNOs to improve engagement across multiple points in the customers’ journey from services discovery, purchase to post-sales support. For example the mCare app can present billing information, show customers when they are approaching their call limit or data threshold, deliver tailored plans based on consumption patterns and give them simple and secure options to act upon that information.
Speaking on the occasion Manoranjan Mohapatra, CEO of Mahindra Comviva, said, “Innovation is core to Mahindra Comviva’s strategy. Our R&D center work round the clock to provide cutting edge products for the enhancement of our consumers overall experience. We are extremely delighted to be a recipient of Aegis Graham Bell Awards. Recognition of Mahindra Comviva’s innovative products at an industry scale reinstalls faith in our journey towards innovation.”
Aegis Graham Bell Award, the largest award in field of TIME (Telecom, Internet, Media, Edutainment). The awards are aimed for creating an ecosystem to promote innovation, entrepreneurship and to recognize outstanding contributions in the field of T.I.M.E. The selection process of the Aegis Graham Bell Awards 2014 winners was based on various parameters such as innovativeness, market potential, social potential, sustainability and interoperability through a detailed methodology, reliable process validation and research conducted by Price Waterhouse Coopers. The jury comprised of the veterans from India’s IT and Telecom industry.