Livestreaming: From Twitch to Today

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Twitch logo” (CC BY-SA 2.0) by theglobalpanorama

When Twitch emerged out of the ashes of Justin.tv back in 2011, the gaming world at large couldn’t have predicted the impact it would have on our view of the industry.

Today, Twitch is not only a subsidiary of the mighty Amazon.com, it’s the 51stmost visited site in the world according to Alexa and plays host to millions of loyal followers. In fact, during 2015 alone, Twitch streamed 241,441,823,059 minutes (459,366 years) of live gaming and entertainment content. In short, Twitch is now one of the biggest broadcast networks in the world and it’s all thanks to livestreaming.

Despite being a relatively simple concept, streaming has become immensely popular and that means you can now see Twitch’s influence in other areas of the gaming world and beyond. Perhaps the most interesting and innovative example of livestreaming being used by the gaming community is casino tables. Known technically as live casino games or live dealer tables, these betting options are the proverbial jewel in any casino operator’s crown. But unlike traditional livestreaming, live casino games go beyond the mere watching of remote gameplay.

A More Authentic Experience

By combining RFID technology and webcams, live casino tech allows players to get a much more “realistic” experience. For example, anyone wanting to experience the thrill of Live Casino at William Hill could login to the site, navigate to the dedicated lobby and link up with real dealers in 18 different games, from casino classics like roulette and blackjack to exotic options like Macau Squeeze Baccarat and Vegas Ultimate Texas Hold’em.

Another example of live streaming technology making gaming more interesting is Microsoft’s Mixer (formally Beam). Offering a similar service to Twitch, the platform is a place where gamers can stream their PC and Xbox exploits. As well as offering mobile streaming, Mixer now allows “co-streaming” for up to four players. Additionally, users can watch multiple streams at once without any additional software (something you need for Twitch).

Beyond Live Gaming

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YouTube Live” (CC BY-SA 2.0) by magerleagues

YouTube has also joined the livestreaming party with its own dedicated games platform “YouTube Gaming,” but these aren’t the only places we’re now seeing live feeds being used. Gaming has certainly popularized livestreaming, but the technology is now moving in many different directions. Momo, a Chinese dating app, introduced livestreaming as an option in 2016 and that helped the company achieve record financial returns.

As well as Momo making waves in China, more companies are now finding ways to monetize livestreaming. Virtual “gifts” can be given to streamers both as a financial reward and a sign of a viewer’s appreciation. In China alone, virtual gifts generated $230 million in 2015, with content creators taking $170 million of that for themselves.

Twitch may not have invented livestreaming, but it’s certainly taken it to the masses. Since 2011, we’ve seen more and more gaming options come to the fore. From casino games to entertainment platforms, there’s now an almost endless supply of live gaming content and it’s thanks, in large part, to Twitch.

@Technuter.com News Service

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