New Delhi, India, July 06 2015: LINE, the world’s leading life platform announced a strategic partnership with Games2win, the largest mobile game company in India.
LINE and Games2win present Power Cricket T20 League 2015 as the first game. Users can play against the best cricket teams from all across the world in three different modes – tournament, Super Scorer, and scenario. The integration with LINE is very innovative wherein users get the chance to buy free power-up for doing certain action in the form of immersive gaming on LINE platform.
“Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users,” said spokesperson from LINE.
Alok Kejriwal, CEO and Co-Founder of Games2win says, “We admire LINE for its ability to deliver a world class & immersive messaging app service and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with LINE will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with LINE key services.”
Along with the launch of the game, LINE has allowed advertisement on its platform for the global first as India is advertisement monetization market and not follows in-app purchases. It represents LINE’s more local focused strategy to adapt to the market conditions. LINE has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem.
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