New Delhi, India, October 19, 2014: LAVA International Limited, a fast growing company in the mobile handset industry attempted the world record of longest self-photographs relay chain. Today at the Indian Institute of Technology (IIT) Delhi Annual Festival, Rendezvous 816 students participated in the rally of clicking selfies by LAVA Iris X5. More than 800 selfies were clicked at the IIT Delhi campus.
Lava has worked with IIT Delhi event team over the last few days to ensure that all guidelines specified by the GUINNESS WORLD RECORDS are met. Participants were invited through pre-registration. Each selfie included two adjacent people in the line. External agencies were brought on board by Lava to ensure the activity is streamlined, LAVA will be sharing all the video footage and other supporting materials with GUINNESS WORLD RECORDS.
All the selfies will be clicked by Lava Iris X5, a smartphone recently launched by Lava and positioned as ‘made for selfies’. The smartphone with its superlative camera features has a 5.0 MP front camera with flash, auto focus and a wide angle lens.
Commenting on the attempt to create the world record, Tarun Verma, DGM, Marketing, LAVA International expressed “We would like to thank each student, participant and volunteer for their boundless support to make this happen. This is a proud moment for each one of us, as together we have made this the first attempt by any Indian brand to achieve something as unique as this. We are confident that our efforts will result in success.”
Rendezvous is the annual cultural festival of IIT Delhi; an amalgamation of art, culture, talent workshops and special events all packed over four days from 17th October – 20th October 2014. Lava’s partnership with Indian Institute of Technology (IIT), India’s leading technology institute, is a part of its ongoing engagement program to connect with the youth. Lava is the ‘Powered by’ sponsor of IIT- Delhi cultural fest and also the title sponsor of ‘Dhoom’, finale Bollywood night of the festival.In addition to Lava’s association with IIT Delhi’s Rendezvous, it recently partnered with IIT Kanpur’s annual fest – Antaragini as well.