New Delhi, India, July 17, 2014: LAPCARE, leading developers of laptop peripherals and accessories for all premium laptop brands, today announced the launch of their ambitious and innovative go-to-market approach for the most dynamic market segment, the college and university students. LAPCARE CROP (Colleges Reach Out Program) as this program is called aims to propel LAPCARE in the forefront of digital lifestyle players.
LAPCARE CROP will see a slew of synergistic and well aligned digital lifestyle products for college students being launched and repositioned with focus on this dynamic segment. In today’s digital age, a whole lot of learning and e-learning experience needs a gamut of digital products around a PC/laptop.
COO at LAPCARE India Sandeep Popli said, “The college and university students represent one of the largest homogeneous market segment in India, and this segment demands quality products at affordable price points. LAPCARE CROP is a well-intentioned yet ambitious program to address this market need.”
LAPCARE CROP will offer Adapter, Back Packs, Battery, Carry Case, Keypad Of Laptop, Lapcare Air Station, Lapcare Fusion, Lapcare Ipad Stand With Lock, Lapcare Keyboards, Lapcare Mouse, Lapcare Multifunctional Laptop Stand, Lapcare Universal Adapter 40w, Mini Dock, Notebook Security Locks, Power Bank, Power Inverter, Screen Cleaner, Screens, Speakers, Trolley, Universal Plug Kit and Waterproof Case to college students at very attractive prices and in multiple packaged deals.
Looking very confident of the anticipated response from the intended target segment, Sandeep added, “We are absolutely positive about the response this program will get from the students. And we hope we are able to roll it out quickly across medium and smaller cities and towns across India soon.”