New Delhi, India, November 25, 2015: Reboot Systems, India’s fastest growing technology refurbisher, has entered into the refurbished fitness technology products segment with the launch of the Jawbone UP24 at its Experience Centres and Zones spread across 12 states in India. The fitness tracker bands will be available for a special introductory price of INR 3,999 till Christmas at the Reboot Experience Centres & Zones. It is worth noting that a new Jawbone UP24 costs around INR 8,000 but Reboot has now made an ‘as good as new’ Jawbone accessible to a larger section of people who are wanting to monitor their health very closely. Apart from the company’s retail network, the fitness tracking device will also be available on Reboot’s online store ‘therebootstore.com’. The price of the product on the online store is INR 4,399.
Reboot’s product lines have so far included PCs (desktops and laptops), PC peripherals and mobility devices. In the mobility device line, only IPhones and IPads were available till date but Reboot is now introducing refurbished Microsoft Surface Tablets (32GB) at a special Christmas offer price of INR 11,999.As per Rahul Chowdhury, CEO & Co-Founder, Reboot Systems India, “Reboot had so far been a B2B focused enterprise and was catering primarily to the refurbished IT products requirements of corporates. Now we have made a strategic shift in our business model to focus equally on the B2C segment, we aim to eventually offer all chip-based products which are less than 7kg in weight. Within the next couple of months, we will be introducing gaming consoles and a new range of peripherals such as speakers, bluetooth devices and USB ports.”
“Refurbishment is a globally recognized phenomenon but is at a nascent stage in India. Being the country’s largest player in the technology refurbishment space, we are taking several measures to reach out to the consumers and instill confidence in them about buying refurbished products. Apart from launching several new consumer technology products as well as retail zones/points where people can touch and see a refurbished product, we have also introduced an EMI mode of payment which would further encourage people to buy Reboot refurbished products. Along with a strenuous 16 point check that all our products go through during the refurbishment process so as to make them cosmetically and functionally as good as new, we also give a national replaceable warranty of up to one year on our products which has gone a long way to instill confidence among the end consumers.” Mr. Rahul Chowdhury said.
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