Honor, Huawei’s Smartphone e-brand for digital natives has strived to come up with products which meet the unmet needs of the Indian customers by localized research and product development. Honor closed 1 million units in 2015 in India and is continuously looking at product innovation, increased investment in sales channels, marketing, services and supply chain to enhance the branding influence. In 2016, Honor is looking at launching atleast one product every quarter targeted according to the market needs covering the mainstream, entry level, mid-range and high end markets.
Honor launched the Honor 5X and Holly 2 Plus recently in India and with these two phones, Honor is aggressively tapping the Rs.8000-10000 and Rs.10000-15000 categories which are the most competition market segment in India. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Customers on Flipkart have rated Honor smartphones with an average score of over 4 for customer satisfaction because of great quality. Honor’s quality is a result of extensive field testing conducted in an average of at least 50 cities in the country to ensure that it is appropriate for the diverse weather conditions in India and matches needs of customers.
Honor 5X – Pressure Test
Honor 5X – Drop Test
Technuter.com News Service