New Delhi, India, September 29, 2015: Goibibo.com has launched GoStays on its mobile apps as well as desktop. GoStays aggregates unbranded budget accommodations across India. The platform is live in 72 cities, 862 properties, translating to 10000 rooms a day.
GoStays value proposition is to partner with the property owners to deliver a consistent experience comprising free Wifi, Breakfast, AC, Television and Hygienic Washrooms along with a 100% money back guarantee backed by neutral ratings and reviews by the community.
Ashish Kashyap, Founder & CEO of ibiboGroup said “We carefully looked at all the problems and pain areas being experienced by budget hotel owners with respect to the online brand partners as well as travellers on the other hand. As the market leader we hence constructed GoStays to solve these pain points with the aim to create a healthy marketplace of budget accommodations.”
There are 5 significant value differentiators for GoStays . To begin with it is the 100% money back guarantee. There are significant trust issues in this unorganised space and Goibibo wants to remove this trust deficit. Second: By booking GoStays on Goibibo, Travellers get to stay in exactly the property and location that they have booked. As per Goibibo’s research, travellers checking into the current branded budget properties get bounced around which creates massive dissatisfaction levels. GoStays ensures to deliver the property and location that has been booked by the traveler. This is yet another step towards increase in trust. Third is GoReviews, user generated content and reviews by Goibibo. GoStays is the only budget platform with neutral user reviews and ratings comprising real pictures by guests. This disproportionately drives up the trust and also makes GoStays highly scalable.
Fourth: Robust technology & processes for each property that enables the owners to increase their yields and manage a better fulfilment process. Hotel owners have communicated their concerns around cannibalisation with their current partners. GoStays on the other hand is leveraging technology to increase the yields for the hotel owner. Lastly: All properties are co-branded thereby not taking away from the long term identity of the hotel owner and at the same time ensuring that the hotel’s own brand is not hurt.
GoStays will also be available to book on various Goibibo network comprising : redBus, TBO, SeatSeller, Kotak Bank, HDFC, Citibank Premier Miles etc.
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