In many ways, building a business from the ground up is easier said than done. While there are tons more tools available to entrepreneurs than ever before, there are also unique struggles that small businesses owners have to face. From having to stand out from the competition to learning the ins and outs of new marketing, entrepreneurs in the new age have their work cut out for them.
A lack of budget and experience isn’t an insurmountable barrier, however, and the right guide can turn any beginner into a proficient. Some entrepreneurs have the time and budget to enroll in digital marketing courses and take advantage of available resources. For those who don’t, or who need a refresher, here are a few quick tips to building an effective online presence.
Build a Website
First things first, what does a business that’s thinking of going online need? A website. For entrepreneurs who are coming into this blind, we’ve put together an article on ‘The Top Programming Skills that You Need to Build a Marketing Website. There are tons of free resources out there that can help anyone gain a little bit of coding and web design knowledge. For those that might not have the time, sites like WordPress offer free templates that you can easily customize to fit your brand.
While this might seem daunting to business owners with no technical or web design know-how, it’s an essential part of the marketing puzzle. An large percentage of customers now turn to search engines to find out more about new companies, making your website crucial to building a favorable first impression. Whatever your approach, one thing’s for certain: you definitely need a website.
Learn Effective Social Media
Don’t have the budget or manpower for building your own website? While you absolutely should have your own site if you have the resources for it, something is always better than nothing. If you’re still building up your product portfolio but need a landing page for your customers to find you, then social media is your next best bet.
Social media is more than just a quick solution, however. Taking a look at The Balance’s guide to social media marketing, it’s clear that it’s also an integral part of the modern marketing approach. Your brand’s social media page is more than just a place to display information about your products and services. It’s also a hub for you to connect to customers, field questions or complaints, broaden your reach, promote your products, and more. There’s no successful brand out there that isn’t social media savvy, so make sure you start building that presence now.
Don’t Forget Mobile Optimization
Almost half of the world’s population now has a smartphone. As mobile technology continues to grow and develop, it’s clear that that number is only going to keep climbing. As a result, the smartphone has become an essential part of daily life. It’s where we check our mail, read the news, connect with loved ones, and shop for products.
As a result, it’s important that your brand is always accessible to your customers who are on the go. Triadex Services’ guide to mobile marketing, shows how it is one way to create brand awareness that really matters. You can use it to trace impressions, click-through rates, ad spend ROI, and so much more. In order to make the most of this, you’ll also need to make sure that your website and promotional materials are optimized for mobile. Smartphone and mobile use ensure that your customers are connected to you 24/7 — so make sure you take advantage of that.