offers respite over increase in Service Tax – launches #CashKaroTaxBack campaign

New Delhi, India, June 09, 2015: The love for FOOD and SAVINGS has governed the Indian hearts from generation to generation. However, things have taken a sour turn with the announcement of hike in service tax. Dining and plenty of other things have become costlier from June 1 onwards with the increase in service tax from 12.36 % to 14 %. This hike has brought in a lot of flake and criticism from all over. To lighten the users load over inflated prices and increasing taxes, India’s largest & fastest growing CASHBACK & COUPONS site has launched a unique and exciting consumer centric campaign#CashKaroTaxBack .

The integrated social media campaign which went LIVE on Monday June 1, 2015 will give consumers an opportunity to enjoy their food ordering on the old service tax percentage. Users just need to order their favorite food VIA and share the picture of the bill on Facebook or Twitter using the hashtag #CashKaroTaxBack. The increase in Service Tax i.e. 1.64% (New S.Tax 14% minus Old S.Tax 12.36%) of the bill amount will be credited to the user’s account within 3-7 days of the transaction. This Bonus amount is OVER & ABOVE earned Cashback.

Speaking on the campaign, Swati Bhargava, Co-Founder of said “We as a brand have always been focused on delighting our users with EXTRA SAVINGS.  We understand that food ordering is a huge part of our culture and we wanted to do something that offered respite on the recent increase in Service Tax.  #CashKaroTaxBack is a campaign where users can order food VIA and not fret over increased bills. We will not only credit the EXTRA TAX that is levied but one can also earn EXTRA CASHBACK every time he orders via us. Till date, we have credited Rs.10 crore as Cashback to our valued users which not only fortifies our market leader position but also the fact that Indians love savings.”

© News Service


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