New Delhi, India, July 15, 2014: Cafe Coffee day has launched E-gift cards in collaboration with QwikCilver Solutions, the leaders of Gift card category. With this new initiative, the fans of the Cafe Coffee Day brand can gift their favorite Café Moments Card to their Facebook friends DIRECTLY from the Café Coffee Day Facebook Page.
This Facebook Friends Gifting concept has been deployed across 1300+ Café Coffee Day outlets with QwikCilver’s technology. Also, the robust GiftBig Facebook Gifting platform has been deployed by Cafe Coffee Day at their online store (cafecoffeeday.com) and on Café Coffee Day Facebook Page. the gift cards will be available within the denomination of Rs 500 to Rs 5001. These gift cards can be customized and personalized as per the various occasions like Birthdays, Anniversaries, Baby showers and more.
This partnership between QwikCilver and Cafe Coffee Day is a strong alliance that will showcase the capabilities of a trusted retail brand leveraging the power of social media to enhance their customer engagements.
K Ramakrishnan, President-Marketing, Cafe Coffee Day: said: “The Cafe Moments Program has been a strategic innovation launched across the Cafe Coffee Day chain in over 1300 Cafes in India. This Cafe Moments innovation is being further enhanced with the new Cafe Moments Facebook Gifting Program that has now been launched for our 4.6 million Cafe Coffee Day Facebook fans. Our fans now have a very convenient channel to gift a Café Moments Card to their friends! QwikCilver’s technology and GiftBig ecommerce platform would be leveraged to further scale this program as a truly Omni Channel initiative for our consumers and fans”.
Pratap TP, Co-Founder and Chief Marketing Officer, QwikCilver Added “Over the next 18 months, the F-commerce contribution to Gift Card transactions is anticipated to grow by over 200% among the top 100 power brands in the Tier 1 & Tier 2 cities of India. This would be driven by such social to local marketing engagement initiatives launched by trusted consumer brands. This GiftBig initiative heralds the coming of age of the next phase of brand engagements on Facebook. GiftBig has extended its QwikCilver Gift Card platform to enable Facebook friends to gift to each other directly from their walls and also from the Café Coffee Day e-store”.