New Delhi, India, April 13, 2015: BigRock, one of India’s leading domain registrars and web hosting companies, today announced its nationwide campaign to launch a brand new domain extension – ‘.desi’. As a part of this contest, BigRock has invited entries from participants in the form of creative image submissions that helps decode what being DESI (Indian) implies to them. To be conducted between April 8-15, 2015, the contest will choose one lucky winner for the grand prize of– Hyundai Eon Magna Plus car while the next two winners will stand a chance to win an iPad Mini3 tablet and a Motorola Moto G (2nd Gen) smartphone respectively.
In order to register for the contest, interested participants will need to register themselves on www.being.desi. Participants will then be asked to post their entry and share it within their network of friends on popular social media platforms like Facebook and Twitter. The entries with most number of Facebook likes and shares on Twitter will be shortlisted to win.BigRock has tied up with Miss Malini, who is widely regarded as India’s first and most famous celebrity blogger, to choose the prize winning entry. She will announce the lucky winner on April 17, 2015.
By virtue of its unique name, the .DESI domain lends an air of credibility to local entities and is thus a powerful targeting platform to connect Indian individuals, businesses and charities from around the world with more than 1.7billion global Indians. BigRock aims to encourage wide scale adoption of the .DESI domain extension for entities who wish to associate with the diaspora of Indians spread across the globe.
The Indian community is considered to be amongst the largest in the world and represents a unified culture and a cohesive, shared identity. As such the .DESI extension enables entities to reach out to a group of highly passionate and active online group without restriction by geography.
BigRock plans to offer the .DESI domain extension to businesses who may be interested in effectively exploring this vast and often under-served market, at competitive prices starting from INR. 499/year.