Gameloft Advertising Solutions, Gameloftâ€™s mobile advertising network, won the â€˜Best Use of Mobile Media in Advertisingâ€™ in recently concluded National Digital Marketing Awards for its in-game advertising campaign for Nexa Baleno.
National Digital Marketing Awards are designed to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era and honor the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing.
Gameloft Advertising Solutions designed an in-game advertising campaign, â€˜BUDDY PACKâ€™, an innovative native integration that let Nexa Baleno deliver a sponsored in-game message at specific gameplay moments, inviting players to engage with the brand in return for in-game incentives.
Talking about this achievement, Ashish Gupta, Country Manager- India, Sri Lanka, Bangladesh, Gameloft, added, â€œIt is an honor for us to be recognized among such industry leaders with such a prestigious award. I would also like to thank the Grapes Digital India team for trusting us with the campaign for their esteemed client Nexa. This latest recognition reflects our commitment to delivering the most seamless, engaging and high-performance mobile advertising that helps brands achieve their marketing objectives.”
Shradha Agarwal, Head Digital Strategy, Grapes Digital says “Today getting audience attention and breaking through the clutter has become very important. We, at Grapes, donâ€™t run any two similar media creative for a campaign. Each creative is customized to integrate seamlessly with the publisher to increase ad relevance. And Gameloftâ€™s Buddy Pack offers an innovative concept and an immersive experience.”
The brand was well integrated within the gaming environment. Consequently, audiences naturally flowed in via the sponsored messages ensuring communication with the consumers as simple and straight forward.