New Delhi, India, March 13, 2014: McAfee, a leading global security technology company has announced that a full-featured version of its award-winning McAfee Mobile Security solution is now available for Indian users as a free offering. Supporting all Android and iOS mobile devices, this product initiative is targeted at making security a more integrated part of the Indian consumer experience.
The development is particularly relevant for India – which is the world’s fastest rising smartphone market slated to have 185 million mobile internet users by June 2014 (IAMAI), and the second biggest user base for Android accounting for over 93% market share (IDC). Device proliferation and the resultant application explosion has increased potential vulnerabilities and made ‘mobile’ a significant threat vector. This is validated by McAfee Labs that has collected 2.47 million new Android samples in 2013, with 744,000 in the fourth quarter alone, an astounding increase of 197 per cent from the end of 2012. The latest mobile security trends report by McAfee found that around 82% of apps track users and 80% of apps collect location information – invading our privacy successfully! Additionally, McAfee’s recent ‘Love Relationship and Technology’ survey on Indian mobile consumption behavior revealed threats arising out of indiscriminate usage of mobile phones and sharing of private content on mobile devices. It unveils that 98% of polled Indian respondents use smartphones to take pictures and more than 66% of polled respondents claimed to share their mobile content.
Jagdish Mahapatra, Managing Director, India and SAARC, McAfee, said, “McAfee is committed towards raising awareness on cyber threats, to enable personal data security and protect digital lives. Our initiative to give away one of the strongest premium mobile security offerings at no cost is an enabler in that direction.”