New Delhi, India, January 23, 2015: BLK Super Specialty, a 650-bedded hospital providing tertiary care, is migrating to Microsoft Dynamics CRM Online to enhance patient experience by leveraging data insights. By providing dashboard views of crucial information about the patient in real time, the CRM offering will enable BLK’s medical staff to make timely and effective decisions, improving patient experience, care as well as the overall efficiency of the staff. BLK Super Specialty Hospital has chosen Microsoft CRM Online because it is easy to set up and use and, along with Office 365, significantly enhances patient relationship management.
Samik Roy, Director of Microsoft India said, “Data insights help support and strengthen businesses across the organization. When it comes to healthcare, these insights impact not just growth but more importantly, the well-being of people. The current deployment will allow healthcare practitioners to access information anytime, anywhere on a device of their choice, resulting in a timely response and better patient care.”
BLK has already deployed Microsoft Dynamics NAV business management software and Office 365. The current CRM deployment will provide an ideal architecture – a hybrid setup with both on-premise (NAV) and cloud solution (CRM Online). With this deployment, Microsoft has entered a new phase in its relationship with the hospital in terms of complete support.