Tata Docomo unveils Photon Max Wi-Fi

New Delhi, India, November 30, 2013: Tata Docomo Photon, has launched its product Photon Max Wi-Fi. Tata Docomo customers can create their own Wi-Fi Zone anytime anywhere and access the internet through any device – laptop, desktop, tablet or phone. The network effortlessly serves upto 5 devices simultaneously. The experience of services like video on demand, video streaming, hi-speed data transfer and a host of personal and enterprise applications will undergo a phase-shift.

Photon Max Wi-Fi will catalyse the blossoming of an entirely new telecom eco-system of not just internet on the go but internet on Wi-Fi. This device is powered by Qualcomm Gobi with Dual processor Technology ensuring faster and reliable connectivity for a superior multimedia experience.

From Dongle to Device, with the first ever launch of Photon services, the Photon family of product and services portfolio has only got bigger and better. Keeping up with the consumer preferences and changing market scenarios, Tata Docomo has innovated the wireless internet space right from plug n play to plug anywhere concept. With the launch of Photon Max Wi-Fi, customers can stay connected wirelessly and also share, enjoy and Open Up to high speed internet access on the go.

Existing customers of Tata Docomo Photon can upgrade their services to Wi-Fi by simply buying a new device at just Rs 1999. Moreover there is also a device cash back offer which makes the device free of cost in 13 months. Customers can opt from wide range of Wi-Fi Unlimited plans starting from Rs 650 that offers 3GB unlimited data to Rs 1500 offering 15GB of unlimited data. Price conscious customers can opt for Pay as you go model and yet enjoy high speed internet access. New customers can also enjoy the same benefits as mentioned above.

Elango T, President Operations, Mobility, Tata Docomo, said, “The threshold for bandwidth and high speed data connectivity has gone up in the recent time. While wireless data connectivity has greatly increased the level of the user experience on mobile devices, Photon Max Wi-Fi promises Video speeds and will allow data-hungry applications to run seamlessly between multiple users. Our integrated Data play across CDMA, 2G and 3G networks has helped us become the Data leaders in the industry. While we have consistently been leading the market on the large screen segment via Photon, our growth in Small Screen data penetration and revenues has been unprecedented with our innovative product offerings. We believe that data is the next frontier of growth that will offset slowing voice revenues and with products like Photon Max Wi-Fi will help boost the data revenues. Data is already a substantial revenue driver for the company, appx 30 per cent and we only expect this number to go up.”

Rohit Tandon, MBU Head, Karnataka Markets, Tata Docomo, said, “Standing tall on the fundamental tenet of simplifying consumer’s life, Photon Max Wi-Fi serves up a hassle-free experience for our consumers. Customers can get high speeds on the go and create their own Wi-Fi zone connecting upto 5 users simultaneously anywhere, anytime. We firmly believe that the future of the telecom category is data and that too not just providing access but a whole new world of services riding on the data networks. For the youth, conversations do not start or end with voice but seamlessly extend to various online platforms like Facebook, Instant messaging and other Multi-media platforms and hence the future of telecom will be driven by our ability to deliver solutions that help consumers enjoy endless conversations in an affordable manner.”

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