Mumbai, India, October 17, 2014: Redefining the traditional audio aftermarket segment today, HARMAN, the premier audio and infotainment group in collaboration with Sahil Audio International announced the launch of a unique audio category concept. ‘JBL Autostage is the first complete plug and play audio upgrade package, which reduces costs of installation and fabrication fees associated with traditional aftermarket products while retaining the premium audio quality for which HARMAN brands are renowned. This new car audio package will be available in two versions: Carstage (2000W Peak power) and Sportstage (3000W Peak power).
HARMAN’s JBL brand has always been at the forefront of innovation, introducing award winning products that deliver great sound and dynamic design. Continuing its tradition of providing customers a superior and elevated in-car audio experience, HARMAN has partnered with key automotive companies in India wherein customers can now opt for JBL ‘Autostage’ in their accessory list. The new audio concept comes equipped with a specialized speaker bracket that fits into almost every car available in India. Furthermore, being a complete plug-and-play wiring system, the products can be fitted in all cars without tampering with stock wires. In addition, with no splicing or fabricating required like in a typical aftermarket system, these systems utilize the factory head unit, helping consumers avoid the cost of updating the head unit and related fees.
M Lakshmi Narayan, Managing Director of HARMAN India, said, ‘JBL Autostage is a revolutionary offering that displays HARMAN’s commitment to providing innovative, affordable and high quality audio products that have been designed exclusively for the Indian market. In an industry first, Indian consumers will be able to upgrade their in-car audio experience with great ease both at the time of installation as well as at the time of payment. We believe that this product will be a game changer and will help to further cement JBL’s position as a market leader in the car aftermarket category.”
Sahil Sani, CEO of Sahil International, added, “We are delighted to announce the launch of India’s first plug and play audio, a unique innovation in the automotive sound category. JBL has always been synonymous with convenience, design and function, known for its quality products. With the launch of JBL Autostage, we aim to redefine the automotive audio category by launching a product that brings a premium sound experience to cars. We are confident that our new product range will resonate with our customers.”
The new range is attractively priced starting at Rs.29,990/-. To make the product more accessible to customers, JBL has tied up with 12 leading banks including Citibank, HDFC, ICICI Bank, HSBC, Indusbank, Axis Bank, Standard Chartered and SBI cards through Pine Labs, a leading provider of payment solutions in India to offers attractive EMI schemes. All customers availing EMI can do so without documentation in less than a minute making the whole process hassle free and effortless.
The new range of JBL ‘Autostage’ is available at new car showrooms and premium aftermarket dealers.