PLAY announced the launch of its three new products under PLAYFIT & PLAYGO on Amazon today. Under PLAYFIT the brand has introduced two smartbands- PLAYFIT 21 and PLAYFIT 53. Priced at INR 1299 and 2999 respectively, the smart bands will be available on Amazon during The Great Indian Festival Sale (28th/29th September – 4th October).
Under the PLAYGO series, the brand has announced the launch of N23 wireless neckband earphones. Equipped with 6mm dual drivers and integrated Voice APK for Siri, Google Assistant and Alexa, the earphones will soon be available on Amazon at INR 1,399.
PLAY is on a mission to make technology a ‘delight’, with simplified offerings that enrich a consumer’s daily experiences – making them better and fantastic. A delightful device experience will be central to the brand offering. The brand recently made a debut in India market with the launch of its first product- PLAYFIT SW75 Smartwatch which is currently available on Flipkart at INR 2,999.
Commenting on the launch, Mr. Sandeep Banga, CEO & Founder, PLAY said, “We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which are helping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers”.
PLAYFIT 21 Fitness Band – PLAYFIT 21 is the practical fitness band for the millennials. Loaded with the latest Nordic nRF52832 Chipset, the PLAYFIT 21 connects through Bluetooth 4.2. With a 0.96″ color display, the band is IP68 based water and Dustproof. The Touch Button UI allows users to flip through several features – Heart Rate monitoring, Stopwatch, Pedometer and Sleep Monitoring. Pressing the Touch Button for 2 seconds allows the consumer to get detailed statistics for the specific feature. The dial face is customizable as per your mood and personality. PLAYFIT 21 has retractable straps which also allows you to charge your band via USB power source. The PLAYFIT 21 vibrates to notify you for your SNS alerts and is available in Black, Purple and Blue colors.
Price: INR 1299 /-; Availability: Amazon.in
PLAYFIT 53 Fitness Band – The PLAYFIT 53 comes with a premium finish and a dual-tone color scheme. The smart design includes a 2.5D curved glass display along with a full Touch UI that allows the user to scroll through multiple features such as Notifications or Training Mode to name a few. The High Precision Nordic nRF52832 Chipset gives the PLAYFIT 53 an extra edge over its competitors. The 0.96″ Color Display lets you track your Heart Rate, Steps (Pedometer) and monitors your Sleep (via App). PLAYFIT 53 has exceptional durability, thanks to the IP68 Dust & Water-resistant rating. It senses hand gestures, enabling the users to click pictures, just by flicking their wrists. PLAYFIT 53 is available in two color tones – sporty Red and Black and a trendy Green and Black.
Price: INR 1999 /-; Availability: Amazon.in
PLAYGO N23 Neckband Earphones- The N23 is an easy-to-use Bluetooth Neckband with Integrated Voice APK for Siri, Google Assistant and Alexa, ensuring easy and faster pairing with the host device. N23 draws its popularity from the fact that even in the tiny form factor, it houses a dual speaker to give an optimum Bass and Treble audio experience for the consumers. Each earphone has Dual 6mm Drivers offering an enhanced frequency range and life-like sound. And it doesn’t end there, one of the lightest in its category, the N23 weighs only 28gms and still offers up to 20Hrs of Playtime. The same is achieved by using a unique dual battery design, making the device churn 20 hours of PLAY/talk time on a single charge.
With the Airoha AB1522U chipset [BT 5.0], N23 automatically reconnects to your paired device within a range of 10 meters. Smart design details are evident on the device and the earbuds bond together magnetically when not N23 is not in use.
Price: INR 1,399 /-
Available soon on Amazon