The Limited Edition OnePlus X Ceramic Goes On Sale At Select French Connection Stores In India

Bangalore, India, January 07, 2016: OnePlus gives a shoutout to all the fashionistas out there wanting to lay their hands on the uber classy OnePlus X Ceramic variant, which hits select French Connection stores on Friday, January 08. The invite-free, limited-time sale goes underway at select French Connection stores in Delhi, Mumbai and Hyderabad.

The exclusive two-hour sale comes with additional perks – the first 50 buyers at each city will get a flat 10% off on the device and a French Connection goodie bag. As all good things end soon, this exclusive sale will begin at 7pm on Friday, January 08 and go on till stocks last.

The OnePlus X Ceramic combines an astonishing form factor with precise craftsmanship. The 25-day process used to craft the OnePlus X Ceramic begins when the mineral is taken from its natural form and ground into finely-milled sand. From there, the zirconia sand is laid onto an individual mold, becoming a perfect canvas for the OnePlus X.

Precision is key. With a methodical laser-cut procedure using the same techniques as cutting gemstones, the razor-thin zirconia mold is perfected and incised with an opening for the camera lens.

It takes incredible heat to transform this canvas into a ceramic marvel. Like pottery, the raw zirconia is baked at a temperature of 1,480ºC for 28 hours, and this process is repeated again and again until the ceramic is of the utmost quality.

After cooling and settling for two days, three polishing treatments are applied for an immaculate, smooth finish. The surface, bezels, and details of the ceramic are repeatedly treated to achieve an incomparable look. Before the journey ends and it is finally set in the metal frame of the device.

Elaborating on this exclusive campaign, Karan Sarin, Head of Marketing – India, OnePlus said, “The Ceramic edition is a special device in the OnePlus X line. The unique craftsmanship required to produce the Ceramic edition requires time and precision. Our fans have been eagerly waiting to own the OnePlus X Ceramic ever since we announced its launch and we see the perfect partner in French Connection, a brand that is synonymous with style and celebrated as a top-of-the-line fashion label.” 

The OnePlus X Ceramic sale starts at 7:00pm on Friday, January 08 and comes to an end till stocks last at the following French Connection stores:

– Delhi: Select CityWalk Mall, Saket

– Mumbai: Palladium Mall, Lower Parel

– Hyderabad: Forum Mall, Kukatpally

Post this limited time period sale, the Limited Edition OnePlus X Ceramic will be exclusively available through invites on at a price of INR 22,999/-

© News Service

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