TECNO raises anticipation of a new avatar of their ‘BIG B’ smartphone in budget segment

TECNO is preparing to shake up the budget smartphone segment with yet another blockbuster product from its successful SPARK series. The teasers floated by TECNO on its official social media handles speak of #BigBofEntertainment which is in the line of Spark go Plus positioning indicates that the product will be a successor of TECNO SPARK Go Plus launched earlier this year. And remains one of its most successful offering launched from the brand.

TECNO

The new SPARK device is likely to be launched in the next week. It is expected to focus on a category-first Big display, Bigger battery and a superlative camera aimed at elevating entertainment experience for the category consumers, is expected to give a stiff competition to Xiaomi’s Redmi Note 8A Dual and Realme’s C2 and C11.

Keeping in line with the brand’s ahead-of-the-curve approach, TECNO has consistently introduced many segment first features in the budget category including BIG Display, BIG Battery and Superlative Camera performance. Some of the popular product offerings include the TECNO Spark Go Plus that was the first to offer “a Super Big 6.52” HD+ Dot Notch display at just Rs. 6,299 and the TECNO SPARK Power 2 which was the first product to offer a ‘6000mAh battery’ under the 10K segment and, only recently, the SPARK 6 Air that launched two segment-first features — a gigantic 7” HD+ dot display and a massive 6000 mAh battery.

The increased dependency on smartphones during the new-normal makes affordable smartphones with premium features the need-of-the-hour. The SPARK series with its Big Battery provides consumers with devices for seamless internet access, online education and entertainment experience at aggressive price points.

The addition of the new variant in the SPARK Go series, expected to hit the market early next month, is bound to enable TECNO to consolidate its position in under-10K segment.

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