POCO has emerged as the “most preferred brand” among Indian buyers on the paramount parameter of quality. The findings came from an expansive study conducted by RedQuanta—across eight cities—with around thousand respondents.
The objective of the study was to evaluate the major smartphone brands in the market on parameters determining the perceived quality of a smartphone. These parameters included: quality, value for money, technical features and camera performance, among others.
When asked about what mattered most to them, users placed the greatest weightage on “quality” and “value-for-money”—and POCO scored the highest among all other brands on both the criteria: 80% and 47% respectively. Also worth noting was POCO’s “post-purchase satisfaction” score, at 54%.
Commenting on the findings, Manmohan C, General Manager, POCO India, said “At POCO, our endeavor has been to refine the user experience through quality hardware and software. Since our inception, we have made product choices that assure reliable performance and that is reflective in the response that we have received. Recognition like this gives us assurance about our decisions and pushes us to deliver an unbelievably fluid and powerful experience like no other in our smartphones.”
With POCO’s strong focus on the “everything you need, nothing you don’t” philosophy, the brand has been able to capture a sizable segment in the market. With the launch of POCO X2 earlier this year, POCO secured a spot among the top five brands in the INR 15,000-20,000 price segment for the January-March quarter, as per industry reports.