OnePlus introduced the all-new Red Cable Privé, a dedicated member-only platform to reward the OnePlus community. The Red Cable Privé provides Red Cable Club members with a valuable opportunity to earn a series of exciting rewards and exclusive benefits. The Red Cable Privé launch coincides with the celebration of the brand marking two million Red Cable Club members in India.
Red Cable Club members can accumulate reward points called RedCoins to access a range of exciting offers and benefits from OnePlus as well as its partner brands. The introductory list of partner brands includes Nike, Victorinox, Starbucks, Cure.fit, Zomato, Gaana, Uber, and Apollo Pharmacy.
As part of the new Red Cable Privé initiative, the Red Cable Club members can avail a series of exclusive offers on the new platform. These include:
- Privé Life: Privé Life provides members access to limited-edition lifestyle merchandise from OnePlus and also includes the first co-branded merchandise for Red Cable Privé offering the all-new OnePlus x Victorinox Swiss Knife ‘Never Settle’ edition.
- Privé Tokens: Members can also collect Privé Tokens to avail exciting discount vouchers from OnePlus and partner brands.
- Privé Gift Cards: These include gift cards from popular partner brands ranging across lifestyle and fitness to food and beverage as well as healthcare.
Addressing the new Red Cable Privé announcement, Vikas Agarwal, General Manager, OnePlus India shared, “OnePlus has always been a brand by the community and for the community. Our commitment towards our community is among the key reasons for our success in India. We constantly seek opportunities to provide our community with new, rewarding experiences. This fundamental thought is what led to the making of Red Cable Club for our Indian community. As we further build on the Red Cable Club initiative with Red Cable Privé, we are positive that our community members will truly enjoy the series of unique offers that we have provided for them and their loved ones.”
Some of the exclusive launch offers that members can access include:
- OnePlus x Victorinox Swiss Army Knife ‘Never Settle’ edition: Members can get exclusive access to purchase this limited-edition merchandise at a special price of INR 999. The sale goes live on Wednesday, 16 September 2020. Users can avail vouchers from Red Cable Privé and make the purchase on Victorinox’s Gute Reise website till stock lasts.
- OnePlus 8 series 5G André Limited Edition Protective Cases: Members can buy the OnePlus 8 series André cases at 50% discount. This offer is available from Red Cable Day on 17th September onwards.
- OnePlus TV Q1 Series: Members can avail INR 6000 off discount voucher for OnePlus TV Q1 Pro and INR 3000 off discount voucher for OnePlus TV Q1.
Additionally, for the launch of Red Cable Privé, OnePlus has introduced exciting activities wherein Red Cable Club members stand a chance to win bonus RedCoins. Members can participate in “Coin your Fortune” lucky draw to be held on 14th-15th September and gain a chance to win a jackpot of 99,999 RedCoins and avail a series of benefits for the next few months. Members can also participate in the “Red for the Win” lucky draw on 16 September 2020 and gain a chance to win the recently launched OnePlus 8 Pro, OnePlus Nord, OnePlus Buds, or OnePlus Bullets Wireless in addition to bonus RedCoins.
Members will be rewarded with complimentary RedCoins upon sign-up and completion of their membership profile. In addition, members can also earn RedCoins by participating in Red Cable Privé and other community initiatives. To claim these benefits, members can head to the Red Cable Club membership page from their device and tap on the Red Cable Privé banner.
The OnePlus Red Cable Club is an exclusive membership program that extends OnePlus’ premium user experience by creating unique, exclusive experiences and benefits for its community members. The Red Cable Club was first announced in December 2019 to bring together the community. Since its inception, this platform has witnessed a highly positive response from its five million-strong India community.
With the Red Cable Privé initiative, OnePlus is taking its community focus a step ahead. The benefits of Red Cable Privé will be accessible to all Red Cable Club members.