After announcing the sales of half a million Bharat-2 smartphones within 45 days of its launch, Micromax confirmed selling 2 million Bharat-2 smartphones by the end of August leading to a power packed festive season. Riding on the success of Bharat-2, Micromax will be expanding the Bharat-Series with 3 new smartphones- Bharat-2 plus, Bharat-3 and Bharat-4, which will all be available in the offline retail stores within the next fortnight.
Rahul Sharma, Co-Founder, Micromax Informatics said “There is a lot of scope for innovation for getting the next set of Indian telecom consumers on the data and VoLTE adoption and Micromax as always is looking at expanding the category by bringing the best of the technology to the masses. Some of the Indian carriers have also shown the vision to get the feature to smartphone migration kicked off and we welcome all possible support in this mission of connected India. There are more than 400 million feature phone users who are waiting to move to smartphones that give the experience without straining their budgets. The exception acceptance of Bharat-2 is a testimony of our vision and also goes to prove that there is a huge appetite for budget VoLTE smartphones amongst the Indian telecom subscriber. Hence, we are further working towards fulfilling the need gap for our consumers and with the expansion of Bharat -series we believe that we will truly drive the next phase of smartphone adoption in the country. The less than budget category currently contributes close to 25% of the market and moving ahead we expect the Bharat-series to approximately 25% to the Micromax’ s portfolio.”
©Technuter.com News Service