Micromax collaborates with MediaTek to start Design and Development of Smartphones in India under the ‘in mobiles’ brand

Micromax has announced its collaboration with MediaTek to design and develop Smartphone solutions powered by MediaTek Helio G Series with MediaTek HyperEngine game technology. Micromax R&D Centre at Bengaluru will start the design and development of Smartphones as a part of their ‘Make-in-India’ initiatives with their new ‘in’ range of smartphones.

This association uniquely aligns the efforts of Micromax to accelerate the complete hardware and software development for smartphones in India. MediaTek Helio G series chipsets enable incredible gaming experiences on mobile devices, making MediaTek the partner of choice as Micromax moves towards launching its smartphones built with a focus on gaming & multimedia features.

Speaking on the association, Mr. Rahul Sharma, Co-founder, Micromax said, “Micromax’s R&D in India will use the latest technologies and the advanced MediaTek Helio G series chips, which deliver premium performance and enhanced customer experiences. Software development has always been the strength of the Indian ecosystem and we will leverage that strength in our software design. Special focus on Kernel, Connectivity, Multimedia, and Telephony will provide an enhanced experience of the core Android operating system. Our team will be using these chipsets to develop the upcoming smartphones at our R&D Centre in India.”

Anku Jain, Managing Director, MediaTek India, said, “MediaTek has been focussing on enabling superior gaming capabilities with the entire range of G series chips. This year itself, we have launched MediaTek Helio G95, G85, G80, G70, G35, and G25 chips, with MediaTek HyperEngine Game technology featuring an array of technologies from vivid visuals, rapid sensing touchscreens, premium picture quality, enhanced power efficiency and internet connectivity for a longer gameplay. Enabling a highly responsive user experience, the technology facilitates a smooth and lag-free connection during gaming while ensuring intelligent and dynamic management of the CPU, GPU, and memory.”

Located in Bengaluru, Micromax’s R&D facility is home to Indian developers who are working on the upcoming smartphones that will redefine the category. The Centre will undertake the software development and testing of all the smartphones launched under ‘in’ brand.

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