New Delhi, India, February 11, 2016: Lava has unveiled its new smartphones in 4G segment, beginning with the launch of A71. This will be followed by A88 and X11 in the coming weeks. Standing true to the brand’s endeavor of making valuable technologies accessible these products have been designed for consumers who wish to upgrade from 2G/3G devices to experience the benefits of 4G. The three new 4G smartphones priced Rs. 5000 onwards come equipped with features that provide a superior experience.
Lava A71, the first one in this series comes with a guaranteed upgrade to Android 6.0 Marshmallow. It features a 5 inch HD IPS display with Corning Gorilla Glass for enhanced strength. The smartphone is powered by a 1.5GHz Quad Core processer, 1 GB DDR3 RAM and offers 8GB internal memory which is expandable up to 32 GB. It sports a 5.0 MP rear camera with LED Flash and 2.0 MP front camera. For seamless 4G connectivity it comes with 2300 MHz band to support the latest wave of 4G offerings from telecom players. Lava A71 is boosted by a 2500 mAh Battery which comes with a power saver mode. The device is further equipped with a Box Speaker with K-Class Amplifier, Video PIP mode, Smart Music, Smart Wake-up and gesture control. The smartphone is priced at MRP Rs. 6,499/- and will be available across all national retail stores, multi-brand outlets and online platforms in Royal Blue, Dream Black and Regal Gold colours.
The second smartphone is the Lava A88 which will be one of the most affordable 4G smartphones in the category. It comes with a 5 inch Display, resolution of 854 x 480 pixels which is ideal for video calling and multimedia content consumption. The smartphone has a beautiful design with a flat back and sharp edges making it easier to hold as well. It is powered with a 1.5GHz Quad Core processor and 512 MB RAM for a smooth experience. Additionally, the smartphone comes with a 5MP rear camera and 2MP front camera, both with LED Flash. It also has features like the Video PIP mode that helps to access any app while watching video. The device runs on Android 5.1 Lollipop and is backed up with a 2000 mAh battery. Internal memory is 4 GB that is expandable up to 32 GB. Additionally, Lava A88 also packs smart features like screen gestures, smart music in which music can be played even when the screen is off and LED flash on call to never miss a call. The smartphone is priced at MRP Rs. 5,499/- and will be available across all national retail stores, multi-brand outlets and online platforms in Black and White colours from February third week.
Last but not the least, Lava X11 comes equipped with a 5-inch HD IPS display with Corning Gorilla Glass. The device runs on Android 5.1 Lollipop and promises a guaranteed upgrade to Android 6.0 Marshmallow. For seamless 4G connectivity it comes with 2300 MHz band. The smartphone features an 8MP rear camera and 5MP front camera, both with an LED Flash. It is powered by a 1.5 GHz Quad Core Processor, 2GB DDR3 RAM and 8GB Internal memory that is expandable up to 32GB. With a 2500 mAh Li-Poly Battery the phone boasts of (3G) talk time of more than ten-and-a-half-hours. The smartphone is priced at MRP Rs. 7,999/- and will be available across all national retail stores, multi-brand outlets and online platforms in crystal blue and white/Gold colours from February third week.
Commenting on the launch of new Lava 4G smartphones, Mr. Navin Chawla, Chief Operating Officer, Lava International, said, “Mobile internet penetration is rapidly increasing in India and with 4G services being rolled out the pace will increase further. Even in markets where 4G services have not yet been launched by the operators, consumers want to opt for 4G devices to stay future ready. With affordable 4G devices at multiple price points, we aim to fuel the aspirations of the ever evolving mobile consumer. These devices have been designed to deliver an unmatched 4G hardware experience in terms of faster browsing, downloading, streaming and video calling”.
Apart from 4G, other connectivity options on these devices include Wi-Fi, Bluetooth, USB and 3G capability.