Keeping the prime minister’s call for Atma Nirbhar Bharat at the helm, homegrown company Moxpert has started its operations and has launched 5 feature phones under their flagship brand “Trusme” as the first stage of its beginning. All the phones are made in India and are targeted at tier-2, 3, and rural segments where it is significant demand for feature phones.
Initially, the brand is entering the states of Rajasthan, Punjab, Haryana. Delhi, UP, MP, Jammu, Gujarat and Maharashtra with the strong after-sales service support of more than 700 service centers across. Soon the company is going to expand in other parts of the country too.
The company has launched 5 feature phones namely T1, T57, T75, R300, and R75 which are dual sim handsets and loaded with advanced features like durable battery, Music and video player, Wireless FM, Bluetooth, torch, and Auto call recording, etc. These phones have beautiful designs and available in vibrant colours. These offerings should give new heft to the features phone market in the country.
Trusme is the brainchild of Pankaj Anand, an industry veteran who holds more than two and a half decades of experience in the mobile, telecom, and retail industry. He has been instrumental in managing and turning around operations of many organisations.
Talking about the launch of operations, Mr. Pankaj Anand, MD, Moxpert (Parent organization of Trusme) said, “We have realised the need of Indian companies to take the lead after the sentiments which have evolved over the last one year. Trusme is a technology & consumer product brand focussed on Semi-urban, Tier-2, and onwards markets. Apart from Mobile phones, we are also planning to foray into the electronic and consumer durable segment. Our mission is to bring high technology, superior and Trustworthy products at an affordable price for people. We are determined to change the perception of product quality that is made in India.
Mr. Rakesh Bhatia, Head Sales, Trusme said “The initial response by the dealers and distributors has been encouraging and we have already started our operations in 10 states and are also going to enter other markets soon. Our distribution and service network are already operational and we will be adding more categories into our portfolio in the coming year”.
The company is also looking to enter the audio accessories space and is planning to launch audio and mobile accessories brand targeted for youth and urban audience very soon.