Hitech Mobiles has signed bollywood superstar Arjun Kapoor as their brand ambassador for tenure of two years. Arjun Kapoor will endorse the group’s complete range of smartphone, feature phone and mobile accessories. The deal was facilitated by Cornerstone Sport- Mumbai based, Sports Marketing & Talent Management agency.
“We are very excited to welcome Arjun Kapoor in our Hitech Family, as we both are in a growth path. The signing will help us to spread our footprint across India, the association with him is an ideal partnership for us to reach out to the younger generation as his star power among the youth can initiate change and can influence them” said Mohammed Gyasuddin, Managing Director, Hitech Mobiles.
Arjun kapoor, said, ‘I am really happy and excited to be associated with a young and energetic company like Hitech mobiles who are ready to spread their wings.”
Hitech is amongst India’s Top 10 indigenous handset Brand & the No1 Mobile Accessories Brand in the East. They are also the top brand in the micro SD card, battery & charger segment in the East. The group’s annual turnover is Rs 450 crore and they are aiming for a turnover of Rs 500 crore by 2016 – 17. The company is also tying up with the SAARC countries for exporting handsets. They are currently exporting handsets in Nepal, Bangladesh & Bhutan and also planning to export handsets in Sri Lanka soon. Hitech Mobiles has also started own manufacturing unit in West Bengal, which is incidentally east India’s first integrated mobile handset manufacturing plant.
The association of Hitech Mobiles with Arjun Kapoor is an attempt to expand their business beyond Eastern India. Hitech Mobiles will step into 360 degree advertising campaign across print, electronic and outdoor media including cyber media to promote the brand.
Hitech Mobiles, headquartered in Kolkata, is one of the pioneers in Indian Mobile Revolution. The brand is also in the forefront of the ongoing “Make in India” program. Its’ state of the art 72,000 sq ft mobile assembling plant is not only the first Greenfield integrated mobile factory in East India but also a symbol of nation’s progress. Hitech Mobiles currently has 2 overseas offices in China, 15 domestic offices and over 350 service centers throughout India.
@ Technuter.com News Service