Micromax announced two new smartphones in its hugely successful regional language based Canvas Unite Series- Unite 4 and Unite 4pro. The newly launched Unite 4 and Unite 4 Pro will be the first smartphones across the country to be powered with the upgraded Indus OS 2.0 , world’s first regional OS and 2nd most popular OS in India.
With this launch, Micromax will target 300 million first time smartphone users in India who are willing to move to smartphones over the next 3 years but haven’t because they are uncomfortable using a smartphone in English. It will also target a large cross section of existing smartphone users who are ready to upgrade their smartphone experience to unlock the benefits of the connected world in their preferred regional language.
|Unite 4||Unite 4 Pro|
|8MP AF rear camera+ 5MP FF front camera||8MP AF rear camera+ 5MP FF front camera|
|1GHz Quad Core MT6735P||1.3 GHz Quad Core SC9832|
|Finger Print Sensor||Finger Print Sensor|
|1GB DDR3+8 (RAM +ROM) expandable to 64||2 GB DDR3+16 (RAM +ROM) expandable to 32GB|
|Android Marshmallow||Android L-upgradable to Marshmallow|
|5 inch IPS HD Display||5 inch IPS HD Display|
|Offline retail channels||Snapdeal exclusive|
Micromax has been a pioneer in addressing this language barrier by providing regional language support in the smartphone ecosystem with its Canvas Unite series. The Unite series is the most successful range grossing over 2.5 million units in sales till date. With the success of Indus OS’ earlier version, it is currently available in 35 other Micromax smartphones. Micromax is taking this success to the next level with the launch of its two new smartphones, the Unite 4 and Unite 4 pro with the new and upgraded Indus OS 2.0 that will offer a superlative regional smartphone experience. The Indus OS 2.0 offers a complete smartphone ecosystem in 12 regional languages and is packed with unique features such as Indus Swipe, hybrid keyboard, Text-to-Speech, App Bazaar- Indus’ regional language app marketplace, and more to offer a convenient and easy smartphone experience.
@Technuter.com News Service