Micromax launches its two new laptop series “Micromax Ignite and Micromax Alpha”

Micromax has launched its two new laptop series- Micromax Ignite and Micromax Alpha. Designed for two different set of consumers, the two new laptops from Micromax will target both the power users and first time users. The Micromax Ignite series have been exquisitely designed to exude a premium feel, ensuring ease of use and portability. Powered by the Intel Pentium Processor and pre-bundled with genuine Windows 10. Micromax Ignite will be available exclusively on Flipkart from 25 July 2016 at Rs. 18,990/-.

Micromax-Ignite

Key features of   Micromax Ignite Laptop- LPQ61408W
  • Windows 10
  • 14-inch HD laptop
  • 0M HD video front camera
  • Intel Pentium Processor N3700
  • RAM+ROM – 4GB LPDDR3 +1 TB
  • 4500 mAh battery
  • 2 USB 2.0, 1 HDMI,1 Ethernet port

Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”

Speaking on the launch, Mr. Adarsh K Menon, VP Electronics and Auto, Flipkart said, “Flipkart has always been the leading destination for electronics and with this exclusive partnership with Micromax, we are providing yet another promising range of computing devices to our customers. We have one of the largest portfolio of laptops across brands, price points, features and styles .We have seen a huge surge in shoppers browsing and buying laptops that offer superior productivity & value for money. We are confident that the new laptop range from Micromax will appeal to our large base of smart shoppers looking for a great Laptop at an affordable price. Flipkart is excited about this exclusive association and will be focusing our efforts on marketing this new range to further boost the growth of Laptops.”

The Micromax Ignite – LPQ61408W

Targeting the first time users in Tier 2 and 3 markets, who are multi-tasking on the go, the new Micromax Ignite Laptop LPQ61408W comes with 14 inch HD IPS display, Intel Pentium Processor N3700, 4GB LPDDR3 RAM, 1 TB memory and more at an unfathomable price point of Rs. 18,990/-.

@Technuter.com News Service

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