New Delhi, India, Dec 30, 2013: Idea Cellular, India’s 3rd largest mobile operator, has launched the ‘Aurus 4’, dual-SIM smartphone in India. The Idea’s Aurus 4 is the latest addition in Idea’s Aurus series of 3G smartphones. Aurus 4 has been launched close on the heels of Idea ULTRA, the company’s first smartphone in the 12 cms (5”) category. Idea has previously sold over 6 lakh devices from a dozen models in the 8.89 cm (3.5”), 10.16 cm (4”) and 11.43 cm (4.5”) categories, in the Indian market.
Idea plans to retail the new Aurus 4 through its own retail and service outlets across major 3G markets – Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, UP West & East, Haryana, J&K and HP.
Idea Aurus 4 is loaded with features such as a 5MP primary camera along with video calling facility, and gives users an extraordinary display experience through a 11.4 cms (4.5”) TFT display with 16 m colors. The dual-SIM smartphone powered by a 1.3 GHz dual-core processor runs on Android Jelly Bean (4.2) giving user’s access to loads of features such as internet surfing, video-conferencing facility, email updates, games, social networking, smart applications and various exciting widgets. Backed by a powerful 1800 mah battery, the smartphone also offers long hours of talk and idle time.
Chief Marketing Officer at Idea Cellular Sashi Shankar said, “The young and savvy youth of India has a huge appetite for content on mobile, but is deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relat4ely low price. Idea Aurus 4 is the latest addition to our growing portfolio of 3G devices which is enabling a large base of Idea users experience 3G for the first time in India.”
Aurus 4 dual-SIM smartphone is available in the market at Rs. 8,999.