Fujifilm unveils X100V camera along with two new XC 35mm F2 and GF 45-100mm F4 lens

Fujifilm India announced its latest offering for the Indian market – FUJIFILM X100V, the flagship product from the X series range. The latest model in the product line-up is known for its superior image quality combined with functional beauty and sophistication. Along with this, Fujifilm also added two new lenses i.e. XC 35mm F2 and GF 45-100mm F4 for its X and GFX range mirrorless camera.

FUJIFILM X100V comes equipped with the latest image sensor and image-processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. It is a significant upgrade over previous models and features a newly designed 23mmF2 lens, improvements to its Advanced Hybrid Viewfinder, weather resistance, and a new tilting rear LCD monitor among a host of other updates. Using the latest generation X-TransTM CMOS 4 sensor and X-Processor 4, the X100V provides all creatives from professionals to everyday image makers with an easy to use, fully capable, and sophisticated tool that provides incredible image quality when shooting both stills and video.


The XC 35mm F2 lens and GF 45-100mm F4 lens for its X and GFX range mirrorless camera and deliver outstanding high resolution, beautiful bokeh and rich gradation with HDR (high dynamic range).

Commenting on the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “At Fujifilm, we believe in delivering meaningful innovations that improve the lives of our consumers. We have carved a niche for ourselves among consumers when it comes to delivering premium products and services. X Series is known for its differentiated experience that empowers users to explore infinite possibilities. With the launch of FUJIFILM X100V, we aim to take this legacy to the next level by offering an advanced camera system available for professionals across genres empowering them with superior imaging outputs. We are confident that our latest offering will cater to the growing needs of professional photographers in India and open up newer possibilities in the imaging industry.”

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra-resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember.

The X100V comes with Advanced Hybrid Viewfinder, the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

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