New Delhi, India, July 11, 2014: ASUS has announced their association with Flipkart for pre-launch booking and exclusive availability of the ASUS Zenfone Series in India. The launch of ASUS Zenfone Series was marked by the presence of ASUS Global CEO Mr. Jerry Shen; Debjani Ghosh, Vice President Sales & Marketing Group and Managing Director South Asia, Intel; Bollywood Star Arjun Kapoor; Mr. Peter Chang Regional Head – South Asia & Country Manager – System Business Group – ASUS India and Mr. Michael Adnani VP – Retail & Head – Brand Alliances, Flipkart at an exclusive press meet in New Delhi.
“We are delighted to bring our ASUS Zenfone Series to the Indian market via Flipkart as a platform exclusively. Flipkart ascertains best user experience from placing the order to the delivery of the product. Zenfone Series personifies best of experience & interface, substantiating the association with Flipkart. We are affirmative that the unique features and power pact performance that the device offers will get well reception from the Indian market and Flipkart will be the best medium to channelize the same,” said Mr. Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India
“At Flipkart we are always looking at associations that further our promise of bringing the best in service, selection and prices to our customers. This partnership with Asus fits our brand philosophy and we expect this launch to see the kind of success that Flipkart is now associated with,” said Mr. Michael Adnani, VP – Retail & Head – Brand Alliances, Flipkart.
ZenFone, a brand-new high-value smartphone series that offers a choice of screen sizes from 4 to 6 inches and is available in an array of striking colors — meaning there’s a ZenFone for everyone.
ZenFone also introduces ZenUI, a sublime new user interface that’s exclusive to ASUS smart devices. With simplified icons and menus, a selection of themes beautifully designed to match the device colors and a clever What’s Next feature that helps users keep track of their lives, ZenUI is the irresistible front end of these irresistible new devices — and proof that fantastic functionality can have a friendly face.